Terence Burke, M.S., KidSay, Renee Weber, Ph.D., The Marketing Store and Robert Pieper, MBA, The Marketing Store partnered on this white paper studying US Kids and Nutrition. Drawing on years of foundational research by The Marketing Store and KidSay, this paper addresses three topics:

1) Where kids stand on “healthy eating”

2) Kids’ awareness and understanding of “healthy eating” fundamentals and principles

3) Effective nutrition education, messaging and three strategies to bring about positive healthy changes in children’s eating habits.

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