With over 15 years in marketing and planning, Rob is not only an expert in youth and family marketing, but also of brand strategy and product development. At The Marketing Store, Rob has led the agency’s approach to product and promotion development and consumer insight, contributing to numerous business building and award winning efforts for such clients as McDonald’s, Hasbro, and Redbox. Rob is a father of three (8, 11, and 13 years) and currently coaches and holds positions on both the school board and the park district. Prior to joining The Marketing Store, Rob held brand management positions at Alberto Culver and Kellogg’s and provided brand and product development consultation services for CVS/pharmacy.
Rob holds a BA from the University of Wisconsin School of Business, an MBA from the University of Minnesota Carlson School of Management, and an Executive Scholar degree from the Northwestern Kellogg School of Management. Over the years, Rob has been a champion of the agency’s youth and family expertise, leading quantitative and qualitative research and thought pieces on play, children’s influence on shopping, and communication and promotion effectiveness.