Notice: Undefined index: ebfe4f78 in D:\home\site\wwwroot\wp-includes\class-wp-theme.php on line 1 Notice: Undefined index: u4a00b in D:\home\site\wwwroot\wp-content\plugins\contact-form-7\includes\pipe.php on line 1 Notice: add_custom_background is deprecated since version 3.4! Use add_theme_support( 'custom-background', $args ) instead. in D:\home\site\wwwroot\wp-includes\functions.php on line 3573 Notice: register_sidebar was called incorrectly. No id was set in the arguments array for the "Services Text Columns" sidebar. Defaulting to "sidebar-1". Manually set the id to "sidebar-1" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in D:\home\site\wwwroot\wp-includes\functions.php on line 3792 Notice: register_sidebar was called incorrectly. No id was set in the arguments array for the "Testimonials" sidebar. Defaulting to "sidebar-2". Manually set the id to "sidebar-2" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in D:\home\site\wwwroot\wp-includes\functions.php on line 3792 Notice: register_sidebar was called incorrectly. No id was set in the arguments array for the "Sidebar" sidebar. Defaulting to "sidebar-3". Manually set the id to "sidebar-3" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in D:\home\site\wwwroot\wp-includes\functions.php on line 3792 Notice: register_sidebar was called incorrectly. No id was set in the arguments array for the "Blog Sidebar" sidebar. Defaulting to "sidebar-4". Manually set the id to "sidebar-4" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in D:\home\site\wwwroot\wp-includes\functions.php on line 3792 Notice: register_sidebar was called incorrectly. No id was set in the arguments array for the "Footer" sidebar. Defaulting to "sidebar-5". Manually set the id to "sidebar-5" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in D:\home\site\wwwroot\wp-includes\functions.php on line 3792 Notice: wp_enqueue_script was called incorrectly. Scripts and styles should not be registered or enqueued until the wp_enqueue_scripts, admin_enqueue_scripts, or login_enqueue_scripts hooks. Please see Debugging in WordPress for more information. (This message was added in version 3.3.) in D:\home\site\wwwroot\wp-includes\functions.php on line 3792 Notice: wp_enqueue_style was called incorrectly. Scripts and styles should not be registered or enqueued until the wp_enqueue_scripts, admin_enqueue_scripts, or login_enqueue_scripts hooks. Please see Debugging in WordPress for more information. (This message was added in version 3.3.) in D:\home\site\wwwroot\wp-includes\functions.php on line 3792 Notice: The called constructor method for WP_Widget is deprecated since version 4.3.0! Use
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instead. in D:\home\site\wwwroot\wp-includes\functions.php on line 3624 Family Shopping: What About the Kids? | The Marketing Store "New Definition of Childhood" Global Kids Study Notice: Undefined index: goto in D:\home\site\wwwroot\wp-content\themes\slate\header.php on line 97

Traditionally, the focus of shopper marketing has been mom. Given that most shopping is done by moms despite the recent increase in fathers’ contributions, this seems to make sense. However, if you look at the bigger picture, we argue that it’s important to broaden our focus and reframe our thinking to encompass the larger family, especially the role of kids.

The purpose of this white paper is to provide marketers with a broader view of the family shopping trip, and insights around the role, attitudes and perceptions of children, to optimize their marketing efforts.

Here’s what we found>>

  • Learning Study

    i like reading sites and your post very nice. See this post I remembered my childhood I was in the market with his father These children have a memorable life

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