Traditionally, the focus of shopper marketing has been mom. Given that most shopping is done by moms despite the recent increase in fathers’ contributions, this seems to make sense. However, if you look at the bigger picture, we argue that it’s important to broaden our focus and reframe our thinking to encompass the larger family, especially the role of kids.

The purpose of this white paper is to provide marketers with a broader view of the family shopping trip, and insights around the role, attitudes and perceptions of children, to optimize their marketing efforts.

Here’s what we found>>

  • Learning Study

    i like reading sites and your post very nice. See this post I remembered my childhood I was in the market with his father These children have a memorable life