A Childhood Redefined - The Marketing Store's Research on Kids

The Findings

Family Shopping: What About the Kids?

Traditionally, the focus of shopper marketing has been mom. Given that most shopping is.. Read more →

HOW DIGITAL AND TECH SAVVY ARE TODAY’S GLOBAL YOUTH?

Today’s kids are being called many names – digital natives, iGeneration, Net Generation –.. Read more →

The Global Kids Happiness Index

Global Kids: Generally happy but vulnerable Over the past decade, as the world has.. Read more →

All I Wanted for Christmas is…a Toy?

It’s EVERYWHERE.  The talk about kids as “digital natives”.  Preschoolers playing on their parent’s.. Read more →

U.S. Kids and Nutrition: Executive Summary

Over the past decade, the obesity epidemic among children has been growing.  Currently, about.. Read more →

U.S. Kids and Nutrition: Where Kids Stand

Part 1 of a 3 part series on US Kids and Nutrition. This piece.. Read more →

U.S. Kids and Nutrition: What Kids Know

Part 2 of a 3 part series on US Kids and Nutrition. This piece.. Read more →

U.S. Kids and Nutrition: Effective Messaging and Strategies

Part 3 of a 3 part series on US Kids and Nutrition. This piece.. Read more →

Global Kids Ready to Take On The World

Ah, childhood. Often portrayed as a time of simple carefree innocence, today’s kids are.. Read more →

The Gender Gap is Disappearing

The Declining Gender Gap When it comes to gender differences, how much is “nature”.. Read more →

Kids Care Most About Family and Friends

Kids care most about family and friends—not celebrity and riches. The media would like.. Read more →

Thoughts and Insights
  • With over 15 years in marketing and planning, Rob is not only an expert in youth and family marketing, but

  • Renee is an expert in youth and family.  At The Marketing Store, her primary responsibilities have been to provide more

  • For all media or speaking inquiries, please contact Heather Gately at heather.gately@tmsw.com

  • For all business and partnership inquiries, please contact Carie Pflug at carie.pflug@tmsw.com

What They Are Saying
  • 94% say: "It's easier to shop when I know what my children like."

    — Moms of Global Kids (Ages 6-12)

  • Wish for the future: "That we could walk alone without it being dangerous."

    — Boy, 11 years, Mexico

  • Wish for the future: "That the unemployment in my country would end."

    — Girl, 9 years, Spain

  • 92% say: "I wish I had more free time to play."

    — Global Kids (Ages 6-12)

  • Only 15% strongly agree: "I wish my parents spent more time with me."

    — U.S. Kids (Ages 6-12)